Addison
I am a recent graduate with a degree in Organizational and Leadership Communication, passionate about marketing and event planning. I enjoy helping businesses grow through creative strategies.
Endorsements
21+
Campus professional
About Me
Illinois State University
Class of 2025
Chicago, IL, USA
Interests
Interview Questions
Payday.social
UGC Content Creator
How do you approach creating content that resonates with a target audience?
I analyze the audience's interests, problems, and preferred content types. I then use relatable language, popular formats, and obvious calls to action to mold the message and images to directly address those needs. In order to maintain the content's relevance and impact, I also test it and make adjustments based on performance.
PepTalkHer
Social Media Lead
Can you provide an example of a successful social media campaign you led targeting a specific audience?
Yes! At Connex, I led a social media campaign promoting a financial webinar for young professionals and small business owners. I created a series of Instagram posts and stories that highlighted key takeaways, introduced the speaker, and used clear CTAs to drive sign-ups.
PepTalkHer
Social Media Lead
How do you stay updated with the latest trends in social media content creation?
I stay updated by regularly following trend reports and social media blogs. I also monitor TikTok’s “For You” page, Instagram Reels, and creators in my niche daily to spot emerging sounds, formats, and content styles.