I once struck up a conversation with a girl at a concert who kept rubbing her eyes because her mascara was smudging all over. I told her about Babe Lash mascara and how it stays put all day, even through sweat and tears. She was excited to hear about something that actually works, and we ended up swapping beauty hacks for the rest of the night. It was cool how just talking about a product I love turned into a real connection — all over something as simple as mascara!

To encourage people to come and trial CLUTCH at the gig, I’d keep it fun, confident, and focused on the vibe of the night. Here’s how I’d approach it: “Loving your outfit? Let’s keep it secure all night long with CLUTCH! We’ve got a quick, easy trial that’ll give you the confidence to dance, jump, and vibe without a single slip. Come try it out — it’s free, it’s fast, and it’s made for nights like this!” I’d pair that with genuine energy, eye-catching signage, and maybe even a quick demo or mirror moment to show how CLUTCH works in real time. The goal: make it feel like part of the concert experience, not a sales pitch

I stay organized by using a combination of digital tools and time management strategies. I rely on calendars, to-do lists, and project management apps to prioritize tasks, set deadlines, and track progress — and I regularly review and adjust my schedule to stay flexible and focused, even when things get busy.