At UT Austin, I think the most effective marketing channels would be social media, student partnerships, and in-person campus events. Most students spend a lot of time on TikTok and Instagram, so creating content that feels authentic and fits into their everyday scrolling would reach them best. Partnering with student organizations or ambassadors is also a great way to build trust and make the message feel more personal. On top of that, things like pop-up events or giveaways on campus always grab attention and get people talking. I think a mix of digital and in-person approaches works really well at a place like UT.

I would measure the success of a user acquisition campaign by looking at both how efficiently it brings in users and how valuable those users are over time. I’d start by tracking numbers like cost per acquisition, conversion rate, and return on ad spend to see how well the campaign is performing. Then I’d look at engagement and retention to understand if the users we’re gaining are actually sticking around and interacting with the product. I’d also consider the bigger picture, like whether the campaign helped build brand awareness or reach the right audience. Combining those results gives a clear idea of whether the campaign was truly successful.

I love fun drinks to another extent. That being said, I try to be as healthy as I can be. So, PopSips is a perfect combination of both! Also, as a Texan who was born and raised here, HEB is practically a second home for me. I love the brand and would love to represent it.