I would grow Extra’s TikTok by making quick, relatable content that shows how people actually use it in real life. I would mix simple tips, fun trends, and creator videos so the brand feels natural on the platform instead of overly promotional. I would measure success by watching for steady increases in views, saves, comments, and follows. I would also look at watch time and how many people click through or take action after seeing a video. These signals show that the content is connecting with people.

To boost social media engagement, I focus on a mix of strategy, timing, and authentic interaction. I start by looking at analytics to see what types of posts get the most saves, shares, or comments, and then build around those patterns. Consistency is key, so I plan content in batches and post when my audience is most active.

I also use tools like Canva for design, CapCut for quick editing, and native platform insights to track performance. On platforms like TikTok and Instagram, I pay attention to trends and sounds but only use the ones that fit the brand naturally. Engagement grows the most when content feels real, so I make sure to ask questions, reply to comments, and interact with followers rather than just posting and leaving.

Another strategy that works well is mixing short, high-energy videos with slower, story-based content. It keeps the feed dynamic and gives people reasons to come back. Lastly, I always include strong hooks in the first few seconds of a video and captions that encourage participation, like polls, “this or that,” or simple calls to action that get people to join the conversation.

If I were creating social content for a unique AI social network, I would focus on showing what makes it different in a way that feels human and approachable. AI can sometimes sound too technical, so the tone should stay friendly, curious, and creative. The goal would be to show how people actually use the platform rather than just explaining what it does. Short, conversational videos could feature real users sharing what they’ve created or discovered through the AI. It’s better to show the experience than to describe it, so clips of someone typing a prompt and getting a surprising or helpful result would stand out. I would also lean into fun, trending formats like “AI versus human” challenges, “what I asked the AI today,” or funny clips where the AI gives unexpected answers. Visually, I would keep the content clean and futuristic but still warm, using colors and transitions that make it feel fresh and modern. Captions should invite curiosity, asking questions like “what would you create?” or “how would you use this?” That mix of creativity, humor, and accessibility would make the network feel exciting and relatable instead of intimidating.