I use Instagram, TikTok, and LinkedIn most often. I like Instagram for its visual storytelling and detailed insights on reach, saves, and engagement. TikTok’s analytics are great for tracking trends and understanding which content formats perform best with different audiences. On LinkedIn, I appreciate the platform’s professional focus and the engagement metrics for posts and articles, which help me see what resonates with a B2B audience.

I recommend a mix of analytics, scheduling, and audience-focused strategies. Tools like Later, Hootsuite, or Meta Business Suite help plan and post consistently, while platform analytics guide what content resonates most. I also prioritize testing formats, captions, and posting times, engaging with followers directly, and repurposing top-performing content across platforms.

If something isn’t working properly, I start by identifying the scope of the issue. For example, I’d check whether it’s happening for all posts or just specific ones, and whether it affects multiple accounts or just one. Next, I’d review account settings, ensuring Instagram and Facebook are properly linked, permissions are granted, and the correct pages are selected for sharing. I’d also check for platform updates or outages and consult help resources or official guides. If needed, I’d test with a small post or alternative method to isolate the problem. I’d finally document the steps I took and, if necessary, escalate to support with clear details.