She/Her
Addie
Hi, I’m a marketing student who loves turning ideas into content that performs. I’ve helped brands boost engagement, grow audiences, and streamline marketing with AI tools.
Endorsements
Campus professional
About Me
The University of Texas at Dallas
Dallas, TX, USA
Skills
Interests
My Clubs and Associations
ACM (Association for Computing Machinery)
Alpha Kappa Psi
Brands I Follow
Interview Questions
Chay Spirits
Social Media Engagement Manager
What metrics do you prioritize to measure social media success?
I prioritize engagement metrics like likes, comments, shares, and saves to see how the audience is interacting with content. I also track reach and follower growth to measure brand awareness, and monitor click-throughs or conversions when campaigns include specific calls to action, using these insights to optimize future strategy.
Chay Spirits
Social Media Engagement Manager
How would you increase engagement for a low-carb, zero sugar brand on social media?
I would start by analyzing Chay Spirits’ audience, engagement metrics, and competitor activity to identify trends and opportunities. From there, I’d develop a clear social media strategy, planning post cadence, targeting the right audiences, and collaborating with aligned influencers, to maximize reach, engagement, and brand presence while continuously optimizing campaigns based on performance data.
Vidovo
Influencer Outreach Intern
Describe your approach to onboarding new partners efficiently.
I start by creating a clear, step-by-step onboarding plan with all resources and expectations laid out. I combine personalized communication, digital tools like email templates or shared drives, and check-ins to make sure partners understand processes quickly and can start contributing with minimal delays.