Yes, I have extensive experience with content creation across multiple platforms. I’ve created and managed social media, video, and design content for brands and organizations, including Built By Girls (by Yahoo) and The Oasis Inc. My work has included everything from scripting and filming short-form videos to designing digital campaigns and managing brand storytelling online. I also create content independently through my own brand, The Creative Tech Best Friend, where I produce educational and faith-based videos that teach creative tools and share inspiring messages. My experience spans video editing, graphic design, copywriting, and social media strategy, giving me a full understanding of what makes content engaging and effective for different audiences.

I tailor content for social media by first understanding the audience, the platform, and the purpose of the message. Each platform has its own rhythm—TikTok favors quick, relatable storytelling; Instagram thrives on aesthetics and emotion; and YouTube rewards depth and consistency. So, I adapt my tone, pacing, and visuals to fit the environment where the content will live. For faith-based or inspirational content, I make sure every post connects emotionally and spiritually. I might use trending sounds or familiar formats to capture attention, but I always anchor the message in something meaningful—like a scripture, a personal story, or a simple truth from God’s Word that encourages people in their daily lives. I also pay attention to visual design, captions, and timing, ensuring everything—from color tones to hashtags—aligns with the brand’s voice and resonates with the target audience. My goal is to create content that not only fits the platform but also feels personal, purposeful, and shareable.

To me, content is most engaging when it feels authentic, emotionally resonant, and spiritually meaningful. I’m drawn to videos that connect with real human experiences—something that makes me pause, reflect, or feel inspired. For Bible-based content especially, engagement comes from relatable storytelling—showing how God’s Word applies to everyday life in a way that’s simple, heartfelt, and real. I also find that visual creativity and pacing make a big difference. A strong hook, expressive delivery, and clean visuals can help a message stand out, but it’s the genuineness of the creator that keeps people watching. When someone speaks from the heart, even simple verses or moments can touch people deeply. So for Graceful, I’d focus on creating authentic, Spirit-led reaction and storytelling videos that make the Word feel alive—helping people not just hear scripture, but experience it.