As a UGC creator who recently worked for a start-up app, I created videos daily to help expand the audience reach.

One of my most successful pieces of content was an educational video on K18, where I broke down how the product works. It reached 63K views, and a follow-up received 46K, showing my ability to create engaging and informative beauty content. While this wasn’t a collaboration, it demonstrated how I can educate and influence purchasing decisions. On the brand side, I’ve worked with Aveda, Skindinavia, and Medicube, creating high-quality UGC that aligns with their audience and marketing goals.

I stay updated by actively engaging with social media platforms, following content creation leaders, and analyzing current trending formats. I also make sure to keep an eye on trending audios, challenges, and shifts that are being pushed out by the algorithm. I have found by these methods, as well as following marketing newsletters and attending webinars of top creators, I am able to ensure content that is fresh, relevant, and relatable.