Adidas holds a special place as my favorite brand. Since my early middle school years, I've been a loyal shopper, deeply acquainted with their products. The wide array of options they offer makes shopping a breeze. Coupled with their exceptional quality, the overall experience of shopping with Adidas is truly remarkable.

Throughout my internship at Grant Thornton, I employed Microsoft Power Apps to construct a notification system for employees responsible for migrating their work data from Smartsheets to SharePoint. My fellow interns and I were presented with the opportunity to customize the notification popup system. Following extensive discussions, we collectively decided on a minimalistic popup style.

Audience & Trend Research: Understand the target audience and analyze current trends on TikTok, especially in the food niche. Brand Alignment & Content Ideation: Align content ideas with the brand's identity while brainstorming diverse concepts like recipe demos, challenges, and collaborations. Content Planning & Execution: Develop a content calendar with a mix of engaging formats, considering holidays, events, and seasonal ingredients. Performance Monitoring & Adaptation: Monitor metrics, engage with the audience, and adjust strategies based on feedback to ensure continuous improvement and audience engagement.