While my resume does not explicitly mention product photography, I have relevant experience that overlaps with creating visually appealing content. As a Social Media Intern for The Perfect Prescription Medical Services, I developed and edited content, including videos and graphics, which required a strong understanding of visual composition, lighting, and branding.

Additionally, during my time as a Sales Associate at Cozy Fox and GetMeFlyLA, I contributed to enhancing product displays and organizing visually appealing setups. These roles involved understanding how to present products in an engaging way to attract customer attention, a skill that translates to product photography.

If given the opportunity, I am confident in my ability to apply these visual and branding skills to product photography, ensuring the images align with the brand's identity and marketing goals.

One example of a successful social media campaign I contributed to was during my time as a Social Media Intern at The Perfect Prescription Medical Services. The goal of the campaign was to increase brand awareness and drive engagement across the clinic's platforms.

Campaign Overview:

We developed a series of educational posts focusing on health tips and the clinic’s services, combined with engaging visuals and short videos. I collaborated with the team to brainstorm content ideas, edited videos to ensure they were polished and visually appealing, and aligned all posts with the brand’s voice and goals.

Execution:

1. Content Strategy: We implemented a mix of static posts, carousel images, and short-form video content (edited by me) tailored for platforms like Instagram and Facebook.

2. Engagement: I interacted with followers by responding to comments and direct messages, fostering a sense of community.

3. Analytics Review: I monitored post-performance metrics, such as likes, shares, and click-through rates, to identify what resonated most with the audience and adjusted the strategy accordingly.

Results:

- The campaign led to a 30% increase in follower count over two months.

- Posts had significantly higher engagement rates compared to the clinic's previous averages, with some videos achieving double the usual reach.

- Website traffic from social media channels also saw a noticeable uptick, aligning with the campaign’s goal of raising awareness and driving interest in the clinic's services.

This experience highlighted the value of thoughtful planning, creativity, and data-driven decision-making in executing a successful social media campaign.

To stay updated on current social media trends and best practices, I take a proactive and multifaceted approach:

1. Continuous Learning and Research: I regularly follow social media thought leaders, industry blogs, and resources like Social Media Examiner and Hootsuite Academy to stay informed about algorithm changes, new features, and emerging trends across platforms.

2. Hands-On Experimentation: During my time as a Social Media Intern at The Perfect Prescription Medical Services, I actively tested different content strategies and formats, such as video editing and campaign collaboration, to gauge audience engagement. This hands-on approach helped me stay adaptable to platform updates and audience preferences.

3. Analytics-Driven Insights: My background in business analytics enables me to analyze social media metrics effectively, identifying patterns in audience behavior and adapting strategies based on data. This ensures my content not only aligns with trends but also drives measurable results.

4. Engagement in Online Communities: I stay active in online communities and forums related to social media marketing, where professionals discuss new tools and share insights, providing me with real-time updates and ideas.

This blend of ongoing research, practical experience, and data-driven analysis ensures I remain ahead of the curve in the dynamic world of social media.