I would ensure Saint James Tea becomes recognizable by incorporating it very casually and comfortably into my content in a way that college students can relate to. I would also introduce it through the clubs and organizations I’m involved in by bringing it to meetings, rehearsals, and events so people can try it themselves and associate it with fun, and social moments! By combining organic social media exposure and familiarity in real-world examples, college students could directly relate themselves to my content and Saint James would immediately be recognizable.

I would encourage people to purchase Saint James from both Amazon and local stores by creating lifestyle content that shows how I naturally incorporate the drink into my daily routine. On social media, I would post workout and dance rehearsal vlogs, “day in the life” content, and quick taste tests with friends to introduce the product in an authentic way. I would highlight the convenience of ordering from Amazon for easy restocks while also encouraging students to grab Saint James at nearby stores for quick pickups before class, workouts, or club meetings. By combining relatable content, product visibility in my daily life, and clear callouts about where to buy it, I would help make Saint James feel accessible and appealing to my campus community.

I would introduce Saint James to my campus community by integrating it into organizations I’m already actively involved in that have strong student engagement. I’m a member of the Duck Street Dance Crew, a very popular dance club on campus that recently competed at World of Dance, and I would collaborate with the team to feature Saint James in rehearsal days, performance prep, and social media content like practice vlogs or “day in the life” posts with dancers. I’m also involved with Kesem, a nonprofit that supports children whose parents have been affected by cancer, where I would incorporate Saint James into volunteer events and community gatherings to highlight the brand in a meaningful, community-focused environment. By sharing the brand through both high-energy dance spaces and impactful nonprofit work, I could introduce Saint James to different groups across campus in an authentic and engaging way.