I have experience creating engaging social media content through my work with the Gamma Phi Circus and other community projects, where I helped develop marketing materials and digital campaigns to boost event visibility and audience engagement. I’m comfortable producing videos and graphics that tell a story and connect with audiences, especially on platforms like Instagram and TikTok. Additionally, my background in performance and leadership gives me a natural ability to present confidently on camera and craft authentic, relatable content that resonates with viewers.

Yes! One example is when I helped lead an integrated marketing campaign for the Gamma Phi Circus Home Show. We combined print, digital, and community outreach efforts to boost attendance and engagement. I partnered with local businesses to create themed "swag bags," distributed flyers across campus and town, and coordinated targeted social media posts highlighting behind-the-scenes content and performer spotlights. By aligning messaging across channels and emphasizing community involvement, we saw an increase in ticket engagement and audience turnout compared to previous years. It was a great example of how cohesive storytelling and cross-platform marketing can drive real-world results.

I stay updated on marketing trends by actively observing social media and advertising in everyday life. I spend time analyzing what catches my attention on platforms like Instagram, LinkedIn, and TikTok, and I pay close attention to how brands communicate across channels. I find that soaking up real-world examples keeps me sharp and inspired.