Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
If I were the marketing manager for Poparazzi, I would focus my resources on connecting with and incentivizing student groups, such as sororities and teams to create thought leadership on campus. Utilizing already tight knit groups would allow Poparazzi to flourish since it's an app you want all your friends to be on because it adds to the fun!
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
The creative aspect that resonates the most with me, is that Poparazzi is about giving to others and celebrating your friends. I think so much of social media can be more ones own self validation than sharing in an authentic way and Poparazzi geniously flips that purely self-involved idea on its head. Its about making memories. As a student myself, I think this will definitely excite other students as well.