A good creator to collaborate with would be Meredith Hayden (also known as Wishbone Kitchen) since her brand of wellness-inspired cooking gives her authority on giving recommendations for Smash Kitchen's products. She as been in the spotlight recently with her cookbook and cooking videos, so now is a great time to connect with audience.

I'd first do some research to understand who the creator is, what they do, and who their audience is so I can make the message personal. I'd make sure to keep it to-the-point while still giving the necessary details and getting the creator excited about the opportunity

I've first take a deep-dive into the brand voice and values, then I'd bring that same energy into the comments. Given that today is April Fool's Day, if I was working with Smash Kitchen today, I'd comment on posts with pranks that involve products from our categories like a mustard-in-the-shampoo-bottle prank post or an exploding-ketchup-bottle post. Then I'd organically tie in the brand's products and voice so they feel like a natural part of the conversation