The biggest issue with dating for young professionals is finding someone they are actually interested in and who are willing to put effort in. Content that shows how this dating app differs from the ones out there (that don’t work) will effectively create a clientele for a new dating app. I would create content using trending concepts, sounds, or pop culture references that immediately create interest before even knowing what the ad/video is for, then hook the clientele with how this dating app differs and why they should use it by sharing stories and information.

Tiktok is the most effective in my opinion due to being able to retain lots of information from all over the world in a matter of seconds. It only takes a few seconds to gain someone’s attention through a sound, caption, or graphic on a video. Instagram can also be effective but I find as it has lots of different aspects (reels, posts,etc.) and also the way they sort the algorithm, it is more difficult to reach specific audiences without paying for promotions.

Continue using trending memes, sounds, and relatable content that continues to resonate with the young audience. I spend a lot of time on social media and always know what is trending, inside jokes people are talking about, and ways to grab the attention of the younger generation.