I see feedback and analytics as clues, not strict rules. I look at what people are engaging with and try to understand why it worked or didn’t. Then I make small changes, but I always keep my voice and style the same so the content still feels like me and not forced.

When I get a creative brief, I try to connect it back to my own perspective and experiences. Being from the Himalayas, I’m deeply connected to my culture, so I like to add a sense of storytelling, simplicity, and authenticity that feels real to me. I focus on making the idea feel natural and relatable, not forced.

My process is simple think about what the audience is already feeling or struggling with, then frame it in a way that surprises or challenges them. I keep it short, specific, and slightly bold so it creates curiosity or feels personal enough to make someone stop and pay attention immediately.