My strategy would include:

Active Listening: Monitoring popular threads to understand what the community cares about most.

Providing Value: Answering questions regarding bike maintenance, safety, or training without immediately pushing a product.

Transparency: Always being honest about my role while following the subreddit’s specific rules regarding promotional content.

Consistency: Being a regular contributor rather than just posting once and leaving.

To engage attendees, I'd focus on creating interactive experiences, such as a product demo, running a fun wellness challenge, or offering free samples. This allows people to directly experience the product and connect with its benefits.