I have experience with Canva and Capcut. My process is very organic. But here is an example workflow:

• Brainstorming stage: come up with an idea or find inspiration.

• Planning stage: Once the tiktok/instagram post idea is decided- plan what content need to be shot. Who is going to be in it? Plan shooting dates. If the planning is not complicated- move straight to filming/editing.

• Filming/gather content

• Editing stage

• Post!

I just checked out the Instagram feed, Reels, and Tiktok page. Here are some reccomendations I have:

• More Shortform content geared towards the Abigail Collin's target audience. Get ready with me's. Game day's. Penn state alumni going to a work event wanting to rep their schools!

• This or that Abigail Collins Edition with Katie and Abby. We have them pick between some Abigail Collins bestsellers.

• More content that is right on the nose of whats popular right now. (ex. Hallelujah trend)

• Reach out to Penn State Deans, Professors, Coaches, President about collaborations. How cool would it be to see Neeli Bendapudi in the Varsity Sweater?!

• A brand that I think Abigail Collins could follow is @LisaSaysGah its another brand with a similar audience.

• Poppi is killing it. Their collab with mickey at coachella was really well done. Their instagram is very gen-z forward. The 'memes' are relatable. They are also flying on the Zara Larsson aesthetic which is super popular right now.

• I love Kaki Kirk. Shes so relatable and her content varies from super editing heavy to simple videos just talking to the camera. She's friendly, funny, and feels like a friend. She strikes the perfect balance of put-together and raw authenticity that just works.