I start by understanding the target audience—what they like, their needs, and what catches their attention. Then, I create content that is visually appealing, easy to understand, and engaging. I also add small interactive elements like animations or unique visuals to make it more interesting. Lastly, I test and refine based on feedback to ensure it resonates well with the audience.

Now a days designing a website that are not only functional but also aesthetic and matched the vibe of the brand, users look out for the look and visuals for the websites, so to balance both first step is to focus on the functionalities of that very website cause it's the neuron of the website, without it the web is just a doll, so after that comes the visuals, choosing a right color combination according to the brand or the client, based on the moodboard keeping the colors neat but aesthetic too!! That's how to ensure a website with better functional and engaging visuals with aesthetics.

Well I have designed some websites on a niche like pet adoption, coffee (working on it) and some re-designed website for ex. Introduced a dark mode option to the museum website as you know in today's generation how dark mode is playing an crucial role in our daily life, also made changes to an e-commerce website's aesthetics by giving it minimalist and sleek look rather than dull and monotonous.