Interview Questions
Black Rifle Coffee Company
Brand Ambassador for Black Rifle Coffee Company

After learning about BRCC, Which groups on campus would you prioritize that best resonate with our brand & Product?
I believe that prioritizing Cultural and Diversity Organizations along with Outdoor and Adventure Clubs would be the most impactful for BRCC.
1. Cultural and Diversity Organizations: These groups can help amplify BRCC’s commitment to inclusivity and representation. Collaborating with them allows us to reach a wider audience and create meaningful connections within the student community.
2. Outdoor and Adventure Clubs: This is a perfect match for showcasing BRCC’s products, especially if they relate to outdoor activities. Partnering with these clubs can help us engage with students who value adventure and the outdoors, allowing for authentic promotion of products that resonate with their interests.
By focusing on these groups, we can effectively enhance BRCC's presence on campus and build relationships that reflect our core values.
Black Rifle Coffee Company
Brand Ambassador for Black Rifle Coffee Company

Can you share a time when you successfully promoted a product or brand on social media?
I successfully promoted a local bakery on social media by creating engaging content, including mouth-watering photos and behind-the-scenes videos. We ran contests to encourage audience interaction and collaborated with local influencers to expand our reach. As a result, their foot traffic increased, and their social media following grew significantly!
Black Rifle Coffee Company
Brand Ambassador for Black Rifle Coffee Company

How would you creatively engage with Students on campus to increase brand loyalty?
To boost brand loyalty among students on campus, I would consider some engaging strategies that feel authentic and fun. like:
1. Pop-Up Events: Hosting pop-up events can be a great way to get students excited about your brand. Think of fun activities—like games or contests—that allow students to interact with your brand in a relaxed setting. It’s all about creating memorable experiences!
2. Campus Ambassadors: Bringing on student ambassadors makes a big difference. These are students who genuinely love your brand and can share their experiences with others. They can help organize events or promote your brand on social media, making it relatable and trustworthy.
3. Collaborative Workshops: Teaming up with student organizations for workshops is another fantastic idea. Whether it’s a creativity session or a skill-building workshop, it allows students to engage with the brand while learning something new. Plus, it shows that you care about their interests.
8. Feedback Sessions: Don’t underestimate the value of feedback! Hosting informal sessions where students can share their thoughts about your brand helps you understand how to connect better. It makes them feel heard and valued, which is key in building loyalty.
By mixing these approaches, you create a vibrant community around your brand, making it more likely that students will stick with you in the long run!