After reviewing your feed, it’s clear that with a little more engagement and activity, you could really push the brand forward. Your posts are visually appealing, but there’s a great opportunity to be more active in creating content that resonates with your audience and drives sales. I’d recommend increasing the use of Reels—they’re a powerful way to get noticed and can help push your products to more people. Engaging more consistently with comments and encouraging user-generated content can also help build a loyal community and keep your audience excited about what’s next.

Two companies that are doing a great job engaging their audience are Nike and Glossier. Nike: Nike excels at building community and brand loyalty through powerful storytelling and consistent engagement with their audience. They effectively use social media to inspire and connect with their audience on a personal level, especially through campaigns like #JustDoIt and collaborations with athletes and influencers. Their use of user-generated content, motivational posts, and their ability to tap into social issues ensures they remain relevant and connected with their customers. Glossier: Glossier has mastered the art of community-driven marketing. They engage with their audience by encouraging customers to share their experiences and create content, which is often reposted on Glossier’s channels. Their approach is highly relatable, focused on making customers feel heard and valued, rather than just marketing a product. They also leverage influencer partnerships and have built a loyal community around their brand by actively listening to feedback and adapting their products accordingly. Both brands demonstrate the power of engaging content, strong community building, and staying connected to their audiences through genuine and consistent interactions.

I stay updated with the latest trends in social media marketing by constantly monitoring platforms like Instagram, TikTok, and Twitter, as well as industry blogs and influencers. I also engage with communities on these platforms to see what’s trending in real-time. I’ve had hands-on experience growing an Instagram account to 20K followers and a TikTok account to 50K, so I know the importance of adapting to shifts in trends and platform algorithms. From experimenting with new features to testing out viral challenges, I’m always looking for fresh ways to connect with audiences and keep content engaging. My experience has taught me how to spot emerging trends early and use them to my advantage for maximum impact.