I primarily use a high-quality smartphone camera, which nowadays can capture excellent, crisp images perfect for social media and web use. I complement that with powerful editing apps like Lightroom Mobile and Snapseed to enhance colors, lighting, and details. This setup allows me to create polished, visually appealing content efficiently while staying flexible and creative with different shooting conditions

One project I really enjoyed was shooting for a handmade skincare brand

Their values were all about being natural eco-friendly and gentle

I used soft lighting earthy tones and natural props like wood linen and dried flowers to reflect that

I shot the products near a window for a warm organic feel and kept the composition clean to let the product shine

The brand loved how the photos matched their identity and ended up using them across their website and Instagram

It was a great mix of creativity and purpose

I start by thoroughly understanding the brand’s mission values and target audience—whether it’s about sustainability, luxury minimalism or cultural identity I study their visual guidelines past campaigns, and tone of voice Then I align my photography style—lighting, colors, props, and composition—to reflect that identity For example, if a brand values simplicity and nature I’ll use soft lighting and clean, natural backdrops to communicate that message visually Every detail is intentional to ensure the photos not only look good but also feel on-brand