https://www.linkedin.com/in/abdulrehman-khalid-a4765b21a/

Instagram: abdulrehmankhalid__

One example of my leadership was when I managed social media for Chai Factory and Snacks Fusion. I noticed engagement was plateauing, so I took the initiative to revamp the content strategy. I introduced meme-style videos and trend-based content, which boosted engagement by 67%. I also guided the team on creating more relatable, audience-focused content — like showcasing behind-the-scenes moments and using trending sounds. This shift not only increased reach but also improved the brand’s online identity.

1️⃣ Peer-Led Promotions: Host small, relatable events (e.g., "Uber Eats Movie Night" or "Late Night Ride Share Party") where attendees get an Uber One discount code. Use word-of-mouth through student groups, clubs, and dorm chats — positioning it as the "smart student hack" for rides and food savings. 2️⃣ Exclusive Campus Deals: Negotiate a campus-specific offer, like "First month free + 10% off rides for students." Bundle with popular local restaurants or campus cafes for extra appeal. 3️⃣ Social Proof & Influencer Vibes: Post TikTok-style content showing how Uber One saves money on late-night rides, hangover breakfasts, or group orders — make it relatable. Feature real students using Uber One to create FOMO. 4️⃣ Referral Challenge: Set up a fun competition: "Get 3 friends to sign up and win an Uber Eats voucher or exclusive merch." Gamify the process by tracking referrals on a leaderboard. 5️⃣ Campus Partnerships: Collaborate with event organizers, sports teams, or student unions to offer Uber One perks for attendees — "VIP rides for game day" or "Skip delivery fees for study group snacks."