I’ve worked with scheduling tools and content calendars to plan and publish social media campaigns in advance. I ensure consistent posting, follow platform best practices for timing, and monitor performance to improve future content.

I welcome client feedback and see it as an important part of creating effective social media content. I listen carefully, communicate clearly, implement revisions promptly, and work closely with clients to ensure the final content matches their vision and objectives.

I ensure engagement by focusing on 'the hook' in the first 2 seconds and using fast-paced, rhythmic editing that matches the audio. To stay on-trend, I keep a 'swipe file' of successful viral formats and trending sounds, adapting them quickly to educational content so the videos feel fresh and relevant to a student's daily feed rather than feeling like a repetitive ad.