Interview Questions
Em John
Content Creator

What brands do you love to follow on insta and tiktok?
Anything that makes me feel comfortable
Em John
Content Creator

Can you share a successful content strategy you've implemented in the past?
"Day in the Life" Relatable Series – Followed a college student’s real routine (chaotic mornings, late-night cramming) with humor. Used TikTok/Reels trends (green screen reactions, sped-up cuts) and encouraged UGC ("Show us your dorm fails!").
Result: 3M+ views, 200K+ shares, +40% follower growth in 2 months.
Em John
Content Creator

How do you approach creating content to engage with different target audiences?
To engage different audiences, study their unique needs (e.g., students want memes, parents want nostalgia) and adapt content to their platform (TikTok for Gen Z, Facebook for boomers). Keep it relatable, test what works, and tweak fast.
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