Digital marketing campaigns:

· Ran a 4-week Instagram campaign for a student wellness brand, increasing engagement by 35% through weekly polls, user-generated content, and educational carousels.

· Created email newsletters (Mailchimp) with segmented lists, achieving a 28% open rate.

· Used Canva and CapCut to produce short-form video content that drove 10K+ views on TikTok within two weeks.

Event support:

· Assisted in organizing a campus networking event for 150+ attendees: managed sign-ups, coordinated with vendors, and handled day-of logistics (registration, AV setup, speaker cues).

· Supported a virtual skincare Q&A event: moderated comments, tracked RSVPs, and created post-event highlight clips for social media.

I’m comfortable with tight deadlines, cross-functional teams, and adapting to brand voice — from fun and trendy to warm and trustworthy. For homefromcollege.com, I’d apply similar skills to help build community-driven campaigns that feel authentic to students and recent grads.

1. Listen to real questions & frustrations – Not just product claims, but what keeps them up at night: stress breakouts, rosacea flare-ups, pilling under makeup. I’d mine reviews, Reddit (r/SkincareAddiction), TikTok comments, and customer service logs.

2. Educate without judgment – Many feel insecure about their routine. No “you’re doing it wrong.” Instead: “If you experience X, try Y.” Show skin empathy — skin is alive, not a perfect surface.

3. Show reality, not perfection – No airbrushed filters. Post “end of day skin,” “purge vs breakout,” “what works for my oily skin” (not one-size-fits-all).

4. Micro-lessons in scrollable formats – Carousels comparing ingredient A vs B, 30-second Reels on hygiene (phone touching face? pillowcase washing?), infographics on barrier repair.

5. Co-create with the community – Polls on new textures, UGC on how someone fits a product into their existing routine, challenges like “7 days no actives.”

6. Be honest about what doesn’t work – Anti-hauls, myth busters, products that don’t mix. That builds trust.

Tone: helpful, approachable, evidence-informed but never drier than a textbook. Focus on feeling (calm during irritation, joy of a gel texture) and results (less redness after 2 weeks).

My favorite podcast is The Diary of a CEO by Steven Bartlett. I like it because the conversations are really insightful and I always learn something new about business, mindset, or creativity.