Yes, I’ve written reviews for both mobile apps and browser extensions. I focus on being clear, concise, and user-oriented—highlighting what works well, pointing out any friction, and keeping the tone authentic so it’s useful for potential users.

Sure. In one project, the product had a cluttered interface that overwhelmed users. I redesigned the layout by grouping related actions, simplifying the navigation, and introducing clearer visual hierarchy. We also added subtle micro-interactions for feedback. After release, onboarding time dropped noticeably and support tickets about “where to find things” decreased. It showed how a clean, structured design directly improved usability.

I try to start from the user’s needs first, then layer creativity on top. For me, functionality sets the foundation — if the product doesn’t solve a real problem or feels clunky, no amount of design flair will save it. Once that’s solid, I use creativity to make the experience more engaging, intuitive, and memorable. The balance comes from constantly testing: if a creative idea makes the flow harder, it gets adjusted or cut. If it enhances usability and delight, it stays.