Abby
17 y/o Junior • Cheerleader • Ohio • Loves pilates, skiing, and hiking
About Me
Cincinnati, OH, USA
Skills
Interests
Brands I Follow
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand content builds awareness and trust through stories, tips, or lifestyle posts, while purchasedriven content highlights benefits, promos, or demos with clear calls to action to convert followers
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
I would create a short (because people’s attention spans especially in teens are low), high energy “before and after” video of someone using the supplement. I would mix in clips of them working out.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
I’d boost engagement by creating relatable videos, using polls and Q&As, partnering with micro-influencers, encouraging user content, posting consistently, and engaging directly with followers.