I prefer TikTok and Instagram because they allow for visually engaging content that can quickly capture attention and showcase products in real-life contexts. TikTok is great for short, creative videos that can tell a story or demonstrate a product’s benefits in a relatable way, while Instagram excels for aesthetic photography, stories, and reels that build brand awareness and engagement. Both platforms allow me to highlight ScentMatch’s luxury-inspired wax melts in ways that feel authentic and approachable.

I would create content that stands out by blending luxury aesthetics with approachable, relatable moments. For example, I could showcase “a day in the life” using ScentMatch wax melts in cozy, stylish spaces, highlighting how they enhance everyday routines. I would focus on visually appealing setups, short videos or photos with clean, bright composition, and captions that connect the product to self-care and mood-boosting moments. My experience running campus wellness projects and leading peer engagement initiatives has taught me how to communicate authentically and make content feel genuine rather than purely promotional.

I do not have any currently up but I am eager to create some day-in-the life content with MaryRuth!