I’d generate buzz by highlighting what makes the brand genuinely different: its vegan values, affordability, and how easily it fits into real life. I’d create relatable content that shows the product in everyday moments, lean into short-form video trends, and encourage interaction through polls, questions, and comments. I’d also tap into community-driven buzz by sharing honest reviews, before-and-after moments, and emphasizing where the product is easy to find, like Walmart, so people can try it immediately.

I engage an online community around a product launch by focusing on real-life use and genuine value rather than over-polished promotion. I introduce the product in a casual, in-the-moment way—showing where it fits into my everyday routine and why it’s actually helpful. I use storytelling and relatability to spark conversation, ask my audience questions, and invite them to share their own experiences. By keeping content honest, approachable, and useful, it builds trust and encourages people to try the product for themselves

I’m involved in SALT, Pre-Med Club, and the Bright Future Project. Through these organizations, I engage with students around academics, wellness, and community involvement, which gives me regular opportunities to connect with peers and participate in campus events and outreach.