https://www.instagram.com/abbyhmaldonado

https://www.tiktok.com/@abbymal

^ Changing my username to @abbyheidi soon if the link doesn't work

I’d center my concept around how I use Creative Cloud in real projects I’m already working on, especially through Coulture Magazine, where I serve as Video Director and work closely with the social team to create content. For my influencer content, I’d do something like “edit an photoshoot recap video with me” based on a Coulture shoot or a “what to wear to class” reel. I’d show quick clips of filming, then jump into Premiere Pro where I’m cutting clips to music, adjusting pacing, and adding text overlays. I’d keep it very real, like showing how many times I rewatch a clip or change something to make it feel right. For the story-style asset, I’d create a tap-through “from idea to post” story, starting with the original outfit concept, then a quick clip of filming, a screenshot of my Premiere timeline, and ending with the final posted video. Each slide would have short, minimal text like “concept → shoot → edit → post” so it’s super easy to follow. For owned content, I’d build off that with something like “how student org work becomes portfolio work”, using Coulture as the example. I’d show the original concept vs the final video and explain how using Creative Cloud helps elevate it to something that feels more professional and internship-ready. Overall, I want to show that you don’t need a brand deal or huge production to make strong creative work. A lot of it is already happening in student orgs, and tools like Creative Cloud are what help turn those ideas into something students can actually put in their portfolios.

I have experience with Premiere Pro, Photoshop, and Illustrator. I have used Premiere Pro in classes, my internship this past summer, and in editing content for my student orgs. I use photoshop in my classes and have used Illustrator when I worked for The Daily Tar Heel.