I have experience with school mandated event planning such as homecoming and fundraisers. In college, I'm currently an officer for the Student Athlete Advisory Committee. This title includes assisting with planning events for holidays (MLK day march), outreach events (N7 partnership with Nike) for the community, award banquets, and other relevant social events.

LiquidIV is a brand that is crushing it on social media due to their high interaction with athletes. College athletes were specifically targeted when the company was new to integrate their name on social media. Since the target audience is individuals of all ages that are looking for a respected electrolyte company, they were willing to trust high level athletes promoting the brand. Their marketing strategy was prepared to handle the influx of interested and continued to produce content that was engaging on social media.

Football and sport culture overall emphasizes community. It is lighthearted banter, games, and delicious food. A sense of belonging is universally translated among sports fans as they cheer on their teams. The emotional investment experienced at a football game, events, and watch parties is unique. Regardless of gender and age, across the board, from students to alumni...EVERYONE engages and has good time. Its exciting to learn more about each sport because it makes you more invested!