On campus: I would host quick “Get Ready With ColourPop” touch-up moments in high-traffic areas like dorms, sorority houses, or before campus events. Students could swatch products, try a gloss or highlight, and vote on their favorite shades, making it interactive and social while introducing the brand in a low-pressure way. Off campus: I would partner with local boutiques, salons, or fitness studios in Oxford to host casual ColourPop try-on stations. Customers could test shades while shopping or getting ready for the day, and I would share the experience on social media to highlight how easy and wearable the products are in real life.

 engage my audience by showing the product naturally in my everyday routines so it feels relatable and trustworthy, not forced. By consistently sharing how I use and enjoy it, inviting interaction through comments and polls, and making it easy to purchase, I encourage my audience to feel confident trying it for themselves.

ColourPop makes makeup feel approachable and creative. I love how the brand encourages trying new looks with bright colors and quality products that still feel attainable.