She/Her/Hers
Abby
I'm a student at the University of St. Thomas studying journalism and strategic communications (advertising & PR). I am passionate about sharing the stories of others through many outlets.
Endorsements
UGC Creator
Campus professional
About Me
University of St. Thomas, St. Paul
Class of 2026
St Paul, MN, USA
Interests
Interview Questions
Ellis Brooklyn
Ellis Brooklyn Summer Scents UGC Campaign
How do you ensure your content aligns with a brand's aesthetic and values?
I am a college student, so my days are always busy, and I always need a different scent for each occasion. My content consists of vlogs, or trends and I always make sure that the relate to my audience which is mainly Gen Z.
Fazit Beauty
TikTok Video Creator
What strategies would you use to increase audience engagement with the product?
Using keywords that people relate to, and also having text on the video or in the caption that can start a conversation, either a question, a statement about the product, or a reason for the audience to connect to the brand.
Fazit Beauty
TikTok Video Creator
How would you creatively showcase Fazit Beauty's glitter freckles in a TikTok video?
I think a way to showcase Fazit would be to take a trend and make it super specific to the product. For example, the "air ball" trend is going around right now, a creative way to make this specific would have the beginning of the video be something like, "you're freckles look so natural." Then at the end it could say "air ball" with the glitter freckles.