To create visually appealing content for social media, I focus on blending current haircare trends with engaging storytelling. This means showcasing products through quick tutorials, before-and-after transformations, and lifestyle-focused routines that feel authentic and relatable. I like to keep videos clean, bright, and easy to follow, using text overlays, trending sounds, and smooth edits to catch attention within the first few seconds. The goal is to highlight the product’s benefits in a way that educates, inspires, and encourages viewers to try it for themselves while staying consistent with the brand’s voice and aesthetic.

I usually join in by commenting, sharing recommendations, and starting conversations about things I’ve tried. I like being authentic and engaging so others feel encouraged to respond and share too.

One example that stands out was a TikTok I posted about a skincare brand I love. I shared my genuine experience using the product, showing before-and-after results and walking through how I use it in my routine. The video was simple and authentic, but it resonated with people—several commented with questions, shared their own experiences, and even tagged friends. It ended up with strong engagement because it didn’t feel like an ad, just me being honest about something that worked for me. That experience showed me how much people connect with real opinions, and I think the same applies to posting reviews and starting conversations about food products.