Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
It is evident that banning selfies and certain filters has attracted a lot of intrigue around Poparazzi, aided by several self-love campaigns gaining traction on tiktok, so the most exciting creative aspect of Poparazzi is in many ways its biggest selling point: it gives people the ability to focus on uplifting those around them instead of perpetuating the superficial importance society tends to place on beauty.
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
Fall is a very exciting time for new students, and can be very formative for their social experience at this school. Poparazzi’s photo-sharing capabilities could be expanded to include larger groups, which allows new students to expand their social circle.