As a student-athlete on the FSU Dance and Cheer D1A team, I would creatively showcase the Powerfill Pro Water Bottle through a UGC-style video that highlights its benefits in my fast-paced, high-energy lifestyle. Between early morning practices, long study sessions, and performances, staying hydrated is crucial, and the Powerfill Pro has become an essential part of my routine. I’d create a “day in my life” video, where I take the bottle from my morning workout with the team to classes and study sessions in between rehearsals. I’d emphasize the bottle’s quick-fill function, its large capacity that keeps me hydrated throughout my busy day, and its ability to keep water cool during intense training sessions under the Florida sun. I’d also share a "Hydration Hacks" video, focusing on how the Powerfill Pro helps me stay on top of my hydration goals, especially as a student-athlete balancing school and athletic commitments. From keeping my water cool during practice to using it between classes, the bottle would be featured as a must-have for anyone with a demanding schedule. I’d include personal stories of how staying hydrated has boosted my performance and recovery, especially in high-intensity cheer and dance practices. To engage my followers further, I’d invite them to join a #PowerfillChallenge, where they share their own hydration hacks or show how they use the bottle in their busy lives. The goal would be to connect with my audience by showing how the Powerfill Pro supports both my athletic performance and everyday routine, all while being an essential part of my self-care as a student-athlete.

https://www.instagram.com/abby.seibert/

As a student-athlete, I successfully executed a campaign to boost awareness for Not Your Mother’s Hair Products by sharing my own “day-in-the-life” content across social media platforms. Recognizing the influence that my lifestyle as a student-athlete had on my audience, I tailored my posts to highlight how I used Not Your Mother’s products to keep my hair fresh and manageable throughout my busy, active days. From early morning workouts to long hours of studying and practices, I integrated the brand’s products—like Beach Babe Texturizing Spray and Curl Talk Defining Cream—into my daily routine, showing my followers how easy and effective it was to keep my hair looking great without the hassle. By sharing authentic, relatable moments of juggling athletics, academics, and self-care, I was able to connect with my audience on a personal level, especially those who, like me, had tight schedules. My followers—primarily fellow student-athletes, fitness enthusiasts, and young adults—engaged with the content, resonating with the message that Not Your Mother’s products could help them stay confident and stylish despite their busy lives. I amplified this by using the campaign’s hashtag, #RealHairRealStories, encouraging others to share their own experiences. This resulted in increased brand visibility within the student-athlete and fitness community, while also showing how Not Your Mother’s products fit into an active, on-the-go lifestyle.