By talking about things that are real and authentic such as drinking/hangovers and menstrual cycles (as hydration is just as important there too) and using playful, lighthearted tones. Also, I personally find many electrolyte brands to taste gross, so adding in that Trevi doesn't taste like I'm actually drinking water as a bit of humor that encourages choosing Trevi over other brands.

I would use trending sounds with Instagram Reels and TikTok's curated with Creator Search Insights tags to get more views and highlight the importance of staying hydrated for things that appeal to students such as having glowing skin, keeping hormones balances, fueling long studying days, and long party nights!

Studying abroad in Madrid, the capital of nightlife, I would play into the importance of hydration for not getting a hangover. I often bring electrolyte packets with me on nights out to keep hydrated and not wake up feeling gross! It's a hack I would love to share!