I would describe a scent by breaking it down into top, middle, and base notes, highlighting how it evolves over time. I’d use vivid, relatable language—for example, comparing it to familiar experiences, moods, or natural elements—so viewers can imagine it even without smelling it. I’d also mention the overall feeling or vibe the scent gives, like fresh, cozy, energizing, or romantic, to help people connect emotionally.

I prefer using Instagram and TikTok for product promotion because they are highly visual and allow for creative storytelling that really showcases a brand’s personality. Instagram is great for polished posts, reels, and community engagement, while TikTok’s short-form videos and viral potential help reach new audiences quickly. I also like Pinterest for evergreen content and inspiration-based promotion, especially for lifestyle or beauty products, because it drives long-term discovery and traffic.

To create content that stands out from a typical retail brand, I would focus on authentic storytelling and visually engaging posts that showcase the brand’s unique mission and values. Instead of just promoting products, I’d share behind-the-scenes moments, real customer experiences, and creative tutorials that make the brand feel relatable and memorable. Interactive content like polls, challenges, or community-driven posts would encourage engagement and make followers feel like active participants rather than just an audience. This approach builds trust, excitement, and a loyal community around the brand.