Abbie Profile Image

She/Her

Abbie

I’m Abbie, a recent University of Arkansas grad with a degree in Advertising & Public Relations and a minor in Marketing. I’m passionate about social media, trends, food, coffee, and so much more!

I’m Abbie, a recent University of Arkansas grad with a degree in Advertising & Public Relations and a minor in Marketing. I’m passionate about social media, trends, food, coffee, and so much more!

Endorsements

Campus professional

About Me

University of Arkansas, Fayetteville

Class of 2025


University of arkansas

Bachelor of Advertising and Public Relations, Marketing

Class of 05/2025


Kansas City, KS, USA

Interests

Social media
Fashion design
Food

Interview Questions

Home From College

Account Coordinator

Home From College Profile Image

How do you stay organized?

I’m definitely a calendar person—I have to write things down to stay on top of everything. I use my personal calendar to track deadlines and plan out my week, but I also really appreciate when companies have a shared calendar or use a platform like Asana. I’ve used tools like that before, and I love how clearly everything is laid out. It helps me prioritize and make sure I’m meeting every deadline. Having everything in one place and being able to see what’s coming up just makes it so much easier to stay organized and not miss anything.Ask ChatGPT

Home From College

Account Coordinator

Home From College Profile Image

How do you ensure that deliverables are submitted on time and on-brand in a fast-paced environment?

I’m someone who really values staying organized, especially when things get busy. I like to keep clear to-do lists and deadlines so I always know what needs to be done and when. In past internships, I’ve juggled multiple clients and projects at once, so I’ve gotten used to managing my time and adjusting quickly if things shift. I also pay close attention to brand guidelines—I actually enjoy making sure the tone, style, and visuals all line up with what the brand stands for. If I ever feel unsure, I’m not afraid to ask questions or get feedback to make sure everything’s right before it goes out.Ask ChatGPT

Man Cereal

Social Media Manager & Content Creator for Man Cereal

Man Cereal Profile Image

You’re starting from zero. How would you grow Man Cereal’s Instagram and TikTok in the first 90 days?

Here’s how I’d approach growing Man Cereal’s Instagram and TikTok from zero in the first 90 days:

First, lay the foundation: Week 1–2: Build the Brand Voice & Identity Online I’d kick things off with a strong “who we are, what we believe, and why we’re different” content series. This would include: A bold intro video that captures the brand’s personality and mission A behind-the-scenes look at the cereal (how it’s made, why it exists) A “what makes Man Cereal different” post (highlighting ingredients, benefits, or the vibe) This content should immediately give people a reason to care and remember us. It sets the tone for everything to come.

Week 2–4: Aesthetic + Craveable = Scroll-Stopping Next, I’d roll out a mix of: Aesthetic cereal-pour videos (slow-motion, cool lighting, crave-worthy visuals) Easy, creative cereal recipes—think cereal milk shakes, cereal-coated French toast, or high-protein cereal snack bars Trending audio and formats to stay relevant on Reels/TikTok while keeping our content feeling fresh and fun Month 2–3: Shareability + Social Proof = Growth With the base established, the focus would shift to getting Man Cereal into people’s hands and building community: Start sending product to micro and nano creators (people with ~5K–50K followers) who match our vibe—authentic voices that can drive trust and early buzz Share UGC (user-generated content) and repost fan favorites Create shareable content—memes, funny cereal moments, POVs, and “Man Cereal thoughts at 2AM” type of videos that people want to tag friends in Ongoing Strategy: Aesthetic and Authentic Throughout, I’d focus on mixing the aesthetic (clean, beautiful product visuals) with the authentic (real people trying it, funny comments, behind-the-scenes content). I’ve learned from my experience creating social media for brands like William Goldberg and Casalina that this balance helps build both trust and visual appeal. Growing from zero is all about building hype, trust, and giving people a reason to talk. For Man Cereal, I’d make sure we’re doing all three—every single post.

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