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Aastha

Hello I'm Aastha! I am a junior double majoring in Global Health and Business Psychology, passionate about business, marketing, design, and everything in between.

Hello I'm Aastha! I am a junior double majoring in Global Health and Business Psychology, passionate about business, marketing, design, and everything in between.

About Me

University of california, san diego

Class of 2026

San Diego, CA, USA

Interests

Business
Social media
Graphic design

Interview Questions

Stellar Snacks

Brand Ambassador for Stellar Snacks

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What motivates you?

The desire to make an impact in the lives of others motivates me.

Stellar Snacks

Brand Ambassador for Stellar Snacks

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Can you share a successful social media or activastion campaign you've executed for a product or brand?

Campaign: "Halal Bites – A Taste for Everyone"

Objective: Promote the launch of new halal food options in our campus dining hall, ensuring inclusivity and increasing awareness among a diverse student body.

Process: Created a series of short videos featuring interviews with students and chefs, highlighting the cultural significance of halal food and the effort behind bringing these options to campus.Designed infographics explaining what halal means, breaking down misconceptions, and emphasizing inclusivity.Launched the hashtag #HalalBitesUCSD to encourage students to share their experiences trying the new options.Conducted Instagram polls asking students about their favorite dishes and what cuisines they’d like to see in the future.

Sampling Event Activation: Organized a “Halal Food Tasting Night” at the dining hall, featuring a variety of dishes like shawarma, biryani, and falafel.Collaborated with cultural organizations to co-host the event, incorporating live music and storytelling to celebrate the diverse backgrounds of students.Highlighted the initiative in the dining hall newsletter and through digital signage across campus.Feedback Integration:Set up QR codes at dining tables for students to leave feedback about the new options, ensuring their voices were heard for future menu planning.

Results: Over 300 students attended the tasting event, sparking conversations about inclusivity and cultural appreciation.

Stellar Snacks

Brand Ambassador for Stellar Snacks

Stellar Snacks Profile Image

How would you approach promoting vegan snack options to a diverse audience?

Universal benefits for them, us, and the world would be the main approach behind the messging of the promotion of Stellar Snacks. Highlighting the variety of ebenfits of vegan snacks, such as increased health benefits, better sustainability impacts, and of course its delicious taste, would be applicable and enticing to audiences of all kinds.

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