I go to Georgia Tech, a school known for its rigor and "grind" attitude. School and academics is such a heavy focus on campus and I think Peacock could appeal to students by advertising a cost-effective way to relax and decompress amidst hectic semesters in a cost-effective and easy way. Tables in the center of campus (Tech Green) and at high traffic areas have been successful on other brands in the past and would draw large audiences if done at high-traffic times since students are more likely to quickly stop at a table than take the time out to attend an event.