I stay on top of trends by being highly active on TikTok, Instagram, and Twitter/X daily. I pay close attention to trending audios, meme structures, pop culture, and comment sections to see how the general public is reacting in real time. I also look at engagement patterns: what kind of hooks gets me to stop scrolling, what captions create discourse, and what trends feel authentic versus forced. When I notice something gaining traction, I see how brands are able to adapt to the trend while still feeling organic to their product. Because social media moves quickly, I prioritize speed and adaptability while making sure content aligns with the brand voice and the target demographic. Also with being active on multiple social media platforms, it's also easy to predict when something trending on one social media app will start trending on the other (the general system right now has been Twitter → Tiktok → Instagram).

When reviewing beauty products, I look at the ingredients, its texture, whether there's any scent, skin absorption, and how well the product works on my skin over time. I also consider how it layers with other products, what skin types its best for, and if it delivers on its promises. Overall, I focus on effectiveness, user experience, and its final results.