My current digital content process goes something like this:

• I understand the niche I have to create content on, and think about the kind of audience that will watch videos of this niche. What are their pain points? What kind of message do they need to hear?

• I take my time to research other videos in this niche that have gone viral before and take a note of what they did right/how they created this content. This works as my inspiration for what I'm creating.

• I then move on to scripting—the way this video will go, the music, the pacing, the message, text on screen, hook, sub-hooks, CTA, automations, etc.

• After I have a general idea of what I want this video to look like and it has been approved, I move on to filming.

• After that, I edit the video and I've created it!

As someone who has been in the social media industry for a while now and is actively working on building a personal brand, it is important for me to constantly stay on top of current trends and changes. I take out a few hours every day to focus on what is trending currently, the formats that are working, fonts, everything.

Every day 7/7