For this campaign, I will create a video centered around visible real life results. The video will begin with me using Dickinson’s products as part of my daily routine, highlighting how they have genuinely supported my personal skincare journey.To expand the message, I will feature two friends from my fraternity. There is a common stereotype that fraternity men don’t prioritize skincare or self-care, and this video will challenge that expectation. By introducing them to a simple Dickinson’s routine, we will show how accessible and effective this regimen can be for men who typically don’t engage in skincare.

I am on campus at Stetson University.

Yes, I am also active in Greek life on campus, so I would be able to work with not only my own dorm hall but also all the sororities and fraternities on campus.