The plan is to conduct A/B testing in order to understand what the audience finds more engaging. With this strategy it is imperative to note every statistic such as views, likes, profile visits, shares, saves, etc. Each one of these metrics can be used for a different strategy for the company. If there is a project that we want to push simply for people to see, we may use the content that gets a lot of views but lower likes. Likewise, if there is a link in the bio, then the content that should be posted are the ones that get the most profile views. It is all dependent on what the goals of company are at that time.

https://www.tiktok.com/@aaron_davisss

There's a lot that goes into a viral video. The main examples are relatability, controversy, community, shock value and humor. The goal is to get the most engagement on a video to allow the algorithm to push it to more viewers, as well as letting the viewers share it to mutuals. The only problem with a viral video is that a business may rely too heavily on them. Yes becoming viral can be beneficial, but what happens after becoming viral is more important. A Viral video can bring people to the service. The problem is figuring out how to keep said viewers coming back.