My college roommate sold feet pics to help her pay her tuition.

That experience—and thousands of similar stories from our community—inspired our first major marketing campaign: "Stop selling your stuff. Start selling your skills."

Why We Built This Campaign

When we started planning our debut campaign, we had two options:

Option A: Safe messaging about "building your future" with stock photos of students smiling at laptops.

[add boring photo]

Option B: Start with reality—acknowledge how Gen Z/college students actually make money, then show there's a better way.

We chose reality.

The Campaign

Our campaign spotlights the scrappy, sometimes ridiculous ways students earn cash—sperm donations, selling clothes, feet pics, you name it, and then introduces what we think is a much better option: getting paid by brands you love for skills that actually matter.

The creative contrasts these two worlds: on one side, the quick-cash hustles that make for funny stories but don't build careers. On the other side, Home From College—where your graphic design skills, social media expertise, and cultural insights become paid opportunities with real brands.

Why This Approach Matters

We could have launched with polished, corporate messaging. Instead, we decided to start a real conversation about how students actually live and work.

Gen Z is already redefining careers—prioritizing flexibility, authenticity, and opportunities that align with their values. They're not waiting for permission to be entrepreneurial. They just need better platforms to channel that energy toward something meaningful.

This campaign doesn't tell Gen Z how to work—it builds around how they already want to work.

Because here's the bottom line: Gen Z will always be creative about making money. Our job is to make sure that creativity builds careers, not just covers rent.

What's the wildest way you made money in college? Send your stories to julia@homefromcollege.com, we'd love to read them.

Join Home From College now for a better way to make money.

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The university of liverpool

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