On campus, I’d host “ColourPop Express” mini pop-ups during high-traffic times (student union, dorm move-in days, finals week). Students could take a quick shade or vibe quiz (Soft Glam, Clean Girl, Bold Baddie, etc.) and receive a matching ColourPop sample. I’d encourage them to swatch, snap photos, and post with a custom hashtag or QR code linking to ColourPop’s site or socials. This turns sampling into a mini experience instead of just a handout. Off campus, I’d partner with local coffee shops, gyms, or beauty supply stores to create “Get Ready With ColourPop” moments—placing samples inside coffee sleeves, gym goodie bags, or event tote bags with a scannable code for tutorials and discounts. I’d also attend local pop-up markets or community events and set up a small, colorful sampling station where people can test textures and shades in real time.

What I would do is do something that feels like me. For example I love to sing so while I sing i can do a makeup eye look using the color pop shadows and showing the audience how pigmented and different ways you can use the shadows to create a new look!

What i love about colorpop is mostly the eyeshadow pallets and how creative i can get. all the colors are bright and sometimes neutral but the endless ideas are so much fun to create.