For inspiration on growing your jewelry brand’s social media presence, Mejuri and Kendra Scott offer excellent examples. Mejuri masters the art of minimalism and elegance, showcasing how their pieces effortlessly fit into everyday life. Their emphasis on user-generated content and collaborations with micro-influencers creates an authentic and approachable vibe that resonates with their audience. On the other hand, Kendra Scott excels at connecting with younger demographics, especially college students, through campus ambassador programs, student discounts, and vibrant, youthful designs. By highlighting jewelry as a fun and accessible way to elevate any outfit, Kendra Scott builds a strong emotional connection with their audience.

One successful social media campaign I managed was for Poppi, where I showcased the drink’s health benefits and vibrant branding by integrating it into my daily routine. Through Instagram Reels and stories, I highlighted Poppi as a fun and refreshing addition to moments like workouts, study sessions, and social gatherings. The content resonated with my audience, generating authentic engagement and driving interest in the product.

Rihanna inspires me with her ability to excel across industries while staying unapologetically true to herself. She’s not only a global music icon but also a trailblazer in fashion and beauty, creating inclusive brands like Fenty Beauty and Savage X Fenty that celebrate diversity and representation. Beyond her business acumen, Rihanna’s philanthropic work through the Clara Lionel Foundation shows her commitment to making a difference, especially in education and disaster relief. She embodies confidence, creativity, and the power of breaking boundaries, inspiring me to pursue my passions fearlessly while giving back.