A content idea is that I would create a slideshow using the digital camera pics. At the event I would take a series of before and after shots of people’s outfits being secured with CLUTCH then post it as a short reel or post showing the transformation. I think it’s a simple way to show the product in action while capturing the vibe of the event.

One time at UT Austin I was in the elevator this random girl said, “You smell really good.” I told her it was this perfume I had just bought. We ended up talking about our favorite perfumes until we got to the lobby. Just a random little moment that made my day. (It was Zara Golden Decade Summer)

I would encourage people to come trial by setting up a booth outside/inside the concert venue with a sign that says something like “outfit emergency fixed here!!!”. And if someone waiting in line has had a wardrobe emergency and they want to fix it we can offer them to sample CLUTCH glue. I think it would be fun and interactive. I would also include a small photo station where you can take digital camera pics with the product. And also give out stickers with a catchy phrase like “guess who came in CLUTCH”.