Neon appeals most to Gen Z and young Millennials who are drawn to bold, creative self expression and vibrant aesthetics that stand out online. These audiences spend the majority of their time on visual-first platforms like TikTok and Instagram, where they look for content that’s authentic, entertaining, and inspiring. I would reach them by creating trendy, relatable short form videos, leveraging popular sounds, challenges, and storytelling formats that feel native to the platform. Pairing this with interactive content like polls, Q&As, and behind the scenes clips would not only grab attention but also build a loyal, engaged community around the brand.

A great brand to feature on Home From College would be Adobe, since many students use its creative tools to build portfolios, resumes, and side projects. Adobe already has strong recognition among Gen Z and offers student discounts, making it both accessible and relevant. By partnering with HFC, Adobe could provide workshops, resources, or exclusive deals that directly support students’ career and skill development. This aligns perfectly with HFC’s mission to help young people gain experience and prepare for their professional futures.

I stay calm, listen actively to understand their concerns, and respond with empathy while focusing on a solution. If needed, I set clear boundaries and escalate respectfully to ensure the issue is resolved.