A funny video concept would be a girl-led skit about trying to enter a “fitness era.” It starts with me in a cute gym set opening the fridge and being disappointed by boring healthy food. Then I discover Man Cereal, take a bite, and realize it actually tastes good. The punchline is cutting to the gym where I’m suddenly way too confident, acting like the main character after just one bowl. It keeps the humor light, relatable, and very Gen Z while showing Man Cereal as a fun but fitness-friendly option.

I think the target customer for MAN Cereal is younger men, especially Gen Z and Millennials, who care about fitness, energy, and looking good but don’t take themselves too seriously. They’re into gym culture, humor, and bold branding, and they want products that feel fun, convenient, and masculine without being boring. The best way to reach them would be through TikTok and Instagram using short, funny videos, fitness creators, and relatable memes, along with influencer partnerships and interactive content that makes the brand feel like part of their lifestyle rather than just another cereal.

I’d combine fitness with humor by keeping it real and unserious. I’d use relatable gym moments, self-deprecating jokes, and trending sounds to make workouts feel less intimidating and more fun. Instead of perfect influencer vibes, I’d show the awkward, funny parts of fitness while still dropping helpful tips. The goal is to make people laugh first, then realize they’re learning something too.